Lloyd Hotel Amsterdam
It sounds like a licence to fail: A dreary abandoned former prison, an architecture firm with no experience in restoring old buildings and in addition an operating-crew which is indeed enthusiastic, but absolutely new to the hotel business. But in fact the "Lloyd Hotel" in Amsterdam, redesigned by MVRDV, has turned into a prime design address which completely redefines luxury in a totally new creative way. The German-Dutch interior designer Christoph Seyferth chose the Serie 1930 from Berker. "For me the classic and absolutely logical choice in this building", he stated.